Trust Me, I’m a PR Man
PR’s an interesting industry in that while it’s all about helping organisations manage their reputations, it doesn’t have its problems to seek when it comes to its own image. So, as a newly-hatched (three weeks ago, in my case) business how do you go about establishing the sort of trusted status which larger and more established PR firms enjoy, seemingly as a birthright.
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A Zude is Born
There’s a new PR company in town. Simple premise really. Everyone’s busy. Work is all encompassing, there aren’t enough hours in the day. What is there was an award-winning PR company in Scotland with integrity, one you could trust, one with a track record of getting results.
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What’s In a Name?
So, you decide to set up your own PR firm…but what to call it? There’s a question. What would you do?
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The Scottish PR World’s a-Changing
2014 is an interesting year to launch a PR company. Times have changed in the world of public relations. Social media is reinventing the profession and clients want integrated PR & content marketing. In this blog Zude PR director David Sawyer looks back at 17 years in PR.
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