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Trust in PR is paramount. Accredited Practitioner status helps.

Trust Me, I’m a PR Man

Thursday, May 1st, 2014

PR’s an interesting industry in that while it’s all about helping organisations manage their reputations, it doesn’t have its problems to seek when it comes to its own image. So, as a newly-hatched (three weeks ago, in my case) business how do you go about establishing the sort of trusted status which larger and more established PR firms enjoy, seemingly as a birthright.

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A Zude is born - Glasgow PR company in Scotland.

A Zude is Born

Friday, April 4th, 2014

There’s a new PR company in town. Simple premise really. Everyone’s busy. Work is all encompassing, there aren’t enough hours in the day. What is there was an award-winning PR company in Scotland with integrity, one you could trust, one with a track record of getting results.

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Glasgow PR agency Zude PR.

What’s In a Name?

Friday, April 4th, 2014

So, you decide to set up your own PR firm…but what to call it? There’s a question. What would you do?

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Pic shows how the world is changing for a Scottish PR company.

The Scottish PR World’s a-Changing

Friday, April 4th, 2014

2014 is an interesting year to launch a PR company. Times have changed in the world of public relations. Social media is reinventing the profession and clients want integrated PR & content marketing. In this blog Zude PR director David Sawyer looks back at 17 years in PR.

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Out Today!

The new book written by Zude director David Sawyer FCIPR

Want the first 8,000 words for FREE?