What’s In a Name?
So, you decide to set up your own PR firm…but what to call it? There’s a question. What would you do?
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The Scottish PR World’s a-Changing
2014 is an interesting year to launch a PR company. Times have changed in the world of public relations. Social media is reinventing the profession and clients want integrated PR & content marketing. In this blog Zude PR director David Sawyer looks back at 17 years in PR.
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