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Picture of stars to illustrated PR pro without losing soul Glasgow PR consultancy Zude PR

How to be a PR Pro Without Losing Your Soul

Tuesday, January 26th, 2016

What’s the best book about your job? Warts and all. I read Adrian Shaughnessy’s classic How to be a Graphic Designer Without Losing Your Soul recently. Here are 21 lessons PR consultants can learn from this design industry classic.

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postanly 29 digital newsletters from glasgow pr firm zude

29 Advanced Digital Newsletters That Help You Learn

Thursday, January 21st, 2016

Find out where I get my best tips from. Discover a new time-saving way to curate content. And increase your knowledge.

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books reading blog post life Zude PR

Last Night a Blog Post Changed My Life

Tuesday, September 8th, 2015

How to read more books.

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Scotland PR company Zude's #PRstack image Pablo.

You’re Not Alone: Zude’s (#PRstack) Top 4

Wednesday, June 10th, 2015

This post first appeared in a crowd-sourced ebook, launched two weeks ago. In it David Sawyer examines 10 online tools and how he uses them to do PR, SEO, content and social media marketing.

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Scotland PR company Zude PR's featured image for communications be nice post.

How to Get On in New Communications: Be Nice

Monday, June 1st, 2015

Giving it all away for free. How enlightened self-interest works for 36 of the world’s leading SEO, PR, content and social media marketers. What goes around comes around but make sure it comes from the heart.

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FCIPR Fellow David Sawyer Zude PR Jane Cumming

For She’s a Jolly Good Fellow. And So Is He

Friday, May 22nd, 2015

Proud and honoured to receive this recognition from the UK PR industry. Thanks Jane, and thanks everyone who’s helped me throughout my career.

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Out Today!

The new book written by Zude director David Sawyer FCIPR

Want the first 8,000 words for FREE?