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Googling Ancient Oakwoods, Yahoo!, and Harnessing Difference

Thursday, July 28th, 2016

In the week that saw the demise of Yahoo!, Zude PR director David Sawyer explains why googling ‘ancient oakwoods’ can help your business stand out from the crowd.

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28 Observations from 28 Months as a Solo PR

Wednesday, July 20th, 2016

28 observations from Zude PR director David Sawyer’s first 28 months in business. Including bonus free tipsheet.

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The Deep Work Habits of 28 Highly Productive People

Tuesday, June 7th, 2016

A 9000-word post on how to beat distraction, do meaningful work quickly, and fulfil your potential. With 64 productivity hacks and hundreds of insights from 28 world-class communicators. Oh, and did I mention the bonus content?

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Who Wants to Know How to Craft a Powerful Headline?

Tuesday, May 17th, 2016

Journalist-turned-digital PR, and Zude PR boss, David Sawyer gives his three top tips on how to write powerful headlines.

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Graphic showing the November 2015 stats for Google Search click through rates.

8 On-The-Money Social Media Facts Every SME Needs to Know in 2016

Monday, February 22nd, 2016

Eight eye-watering social media facts that could change the way you market your business. Three words: return on investment. You need to read this post.

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How to be a PR Pro Without Losing Your Soul

Tuesday, January 26th, 2016

What’s the best book about your job? Warts and all. I read Adrian Shaughnessy’s classic How to be a Graphic Designer Without Losing Your Soul recently. Here are 21 lessons PR consultants can learn from this design industry classic.

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Out Today!



The new book written by Zude director David Sawyer FCIPR

Want the first 8,000 words for FREE?

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